Click Strails team of Click fraud refers to the practice of artificially inflating the number of clicks on pay-per-click (PPC) advertisements, typically with malicious intent. It is a significant concern in digital advertising, impacting advertisers, ad networks, and publishers alike. Here’s an overview of click fraud.
Google Ads, formerly known as Google Ad Words, is a pay-per-click (PPC) advertising platform where advertisers bid on keywords to have their clickable ads appear in Google's search results. It operates on a cost-per-click (CPC) model, meaning advertisers only pay when users click on their ads. Google Ads also includes cost-per-thousand-impressions (CPM) bidding for display and video campaigns.
With over 40% of traffic being bot, marketers have a hard time to understand the true performance of their investments. Click Strails helps you clearly understand which campaigns are bringing in revenue, and which ones aren’t.
Bot
Clickfarm
Proxy
When you can use the full power of your advertising budget, magic happens. Reach your growth goals, finally.
Whatever channels and formats you use, Click Strails provides the right solution to prevent ad fraud and help you reach your acquisition goals.
Real-time prevention of invalid traffic to protect your ad spend and integrity of your data
Learn moreAs Premium Self Serve Platform, Pushground needs to carefully take care of the traffic quality we sell to our advertisers. We use Click Strails to bring the cleanest traffic by detecting the fraudulent sources before it gets to our users.
Click Strails has enabled us to monitor the health of the traffic sent by publishers in real time. Plus, it also has offered us a greater control to monitor and block unwanted traffic. The dashboard itself, and customizable reports work like cherry on top of the cake for our business operations.
Thanks to Click Strails, we’re now able to make better strategic decisions, based on valid data collected across all our advertising channels. From the beginning, we've directly seen our paid campaigns improve automatically. We can now identify invalid traffic before it impacts our campaigns, and prevent paying out for fake clicks.
Click Strails is a crucial piece of our customer acquisition strategy. Since implementing Click Strails, the number of fraudulent acquisitions has decreased significantly and our average customer engagement has greatly improved
We take our partnerships with mobile carriers very seriously. Click Strails analyses our traffic in real time, allowing us to cut fraudsters before they result in fake conversions for our customers. This has improved our business relationships
In our business, we receive a big variety of traffic from different sources. Click Strails has significantly helped us to identify fraudulent sources, reduce time-consuming manual checks and supported our team to optimise the work flow with our partners.
As Premium Self Serve Platform, Pushground needs to carefully take care of the traffic quality we sell to our advertisers. We use Click Strails to bring the cleanest traffic by detecting the fraudulent sources before it gets to our users.
Click Strails has enabled us to monitor the health of the traffic sent by publishers in real time. Plus, it also has offered us a greater control to monitor and block unwanted traffic. The dashboard itself, and customizable reports work like cherry on top of the cake for our business operations.
Thanks to Click Strails, we’re now able to make better strategic decisions, based on valid data collected across all our advertising channels. From the beginning, we've directly seen our paid campaigns improve automatically. We can now identify invalid traffic before it impacts our campaigns, and prevent paying out for fake clicks.
Click Strails is a crucial piece of our customer acquisition strategy. Since implementing Click Strails, the number of fraudulent acquisitions has decreased significantly and our average customer engagement has greatly improved
We take our partnerships with mobile carriers very seriously. Click Strails analyses our traffic in real time, allowing us to cut fraudsters before they result in fake conversions for our customers. This has improved our business relationships
In our business, we receive a big variety of traffic from different sources. Click Strails has significantly helped us to identify fraudulent sources, reduce time-consuming manual checks and supported our team to optimise the work flow with our partners.
